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Packard Bell Commercial

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In 1996 Packard Bell put out a commercial that tried to show urban existence as negative with the point of the commercial being that using a Packard Bell computer "You can do it all from home". Librarians objected to the negative image of the library. The commercial has storm trooper like characters marching around the library shushing people. Packard Bell changed the commercial and lifted out the library scenes. The version here shows the library scene.

Channel: Film & Animation
Uploaded: November 30, 1999 at 12:00 am
Author: bibliofuture

Length: 00:59
Rating: 4.62
Views: 32497

Tags: bell  commercial  libraries  library  packard  

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Video Comments

RPZ975XL (November 30, 1999 at 12:00 am)
I would rather be at home smashing that peice of shit known as Packard Hell.
meesternadim (November 30, 1999 at 12:00 am)
i hate packardbell, its very bad quality, it sucks, my nindendo is even better
pinkbabyspeaks (November 30, 1999 at 12:00 am)
Yes! I WOULD rather be at home! I LOVE IT!!!
james42101 (November 30, 1999 at 12:00 am)
I was working for Packard Bell in Sacramento when they made this commercial.. it was pretty exciting when they gave us the preview of it. Imagine seeing it after all these years.
correctmugshot (November 30, 1999 at 12:00 am)
I wish computer commercials were all like this. Now all they care about is saying their 16 MB of ram is the best! lol. (my first comp. was a packard bell w/16 mb or ram, still have it!).
pjzamor88 (November 30, 1999 at 12:00 am)
Who directed this piece? Has he or she moved on to feature work? I've been watching this ad over and over since I found it and it's making me misty-eyed. It's truly a work of art.
pjzamor88 (November 30, 1999 at 12:00 am)
I remember when I first caught this commercial back in 1996...I remember that it would give me chills every time I saw it and it still gives me chills today. It's quite possibly one of the most haunting ads I've ever seen. This clip oozes with atmosphere and I love every bit of it.
COWESSES (November 30, 1999 at 12:00 am)
According to Ellen Ullman, this video "reflects the ultimate suburbanization of existence: a retreat from the friction of the social space to the supposed idyll of private ease." In other words, Packard Bell is trying to sell us the idea that it is better just to stay at home and on our computer rather than interact in that messy world with all those people. It's a message that is ultimately anti-democratic.
Blackenedbarman (November 30, 1999 at 12:00 am)
I had an older packard bell
Watcher3223 (November 30, 1999 at 12:00 am)
I was thinking the same.Very funny.

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