GopherHaul 21 - Lawn Care Marketing Business Show

Title: GopherHaul 21 - Lawn Care Marketing Business ShowShow description:Hello and welcome to GopherHaul 21 -- Lawn Care Marketing Business Show. In this episode we will be talking aboutGopherHaul breaks the 500,000 view mark! Thank you everyone for watching us!For a more in depth reading of our show, make sure you download the latest GopherHaul episode guide in pdf format. You can download this and previous episode guides here.Inspirational Story:When you are having trouble envisioning yourself starting your own business and you just can't imagine it happening. Or you feel the odds are stacked against you, I want to share with you two stories that will inspire you to say yes you indeed can get your business started.I was able to get a chance to meet two great entrepreneurs who run their own lawn care business. What's so unique about them? They are both 14 years old and don't even have a drivers license yet!The first entrepreneur I want to talk about is Mitch. He wrote me a short time ago to say "My name is Mitch, and I'm fourteen years old, and own my own lawn care company, DreamScapes Landscaping. I started when i was ten, mowing my neighbors yard and things have grown a lot since then! Either my dad or my grandma tows me around with my dad's Jeep and this year I can drive with my permit with my new truck! I just bought a 1999 Chevy 2500." Check out the post he made and see pictures of his fleet with includes his truck, trailer and several mowers and trimmers! Mitch is an inspiration to us all. Now let's also meet Luke.What to do?Next up. What do you do when you recently bought a lawn care business and your largest client leaves? Let's find out.Our new friend Amy got on the Gopher Lawn Care Business Forum and told us how she bought a landscaping business and lost a big client and now might lose her house. Read the post she made here. She wrote "I bought a commercial lawn business a little over 2 years ago and it has been nothing but heartbreak ever since. Lost our biggest customer (about 40% of revenue) and we've been going downhill ever since. I am desperate to hold onto this business since I am in debt up to my eyeballs. I'll lose my house if I don't since it was used as collateral for the SBA loan." "My big push right now is cold-calling, letter sending to commercial accounts, etc. Which do you think is more effective and does anyone have any tips on letters?"Tim jumped in and had offered these suggestions: He said "You can crawl out of this," and had a list of things she should consider doing.First thing is to contact your Accountant and do a complete audit on the business. Look for every possible expense cut you can make, this is restructure time. DO NOT, I repeat DO NOT go out there looking for that one big job or contract to get you out of this, chances are greater you're not going to get it in a fast way, If you do great but most probably not going to happen. Look for quantity, the more recurring you can generate the stronger your business will be, do not limit yourself to only commercial, get out there and hit up the res market just as hard as if you where just getting started in business, hit those res areas multi-times not just once. Then slam those small businesses the same way with letters and mailers, cold call, and phone calls. Get in their face. Step it up a notch. The accounting dept. or GM of the larger commercial facilities are the ones to contact most generally for being put on the bidders list. Amy then posted a sales letter she was considering sending out to commercial facilities in her area and asked for suggestions on editing it. Tim edited the commercial lawn care sales letter and posted it here, where you can read it and possibly edit it to fit your own needs. If our show or forum has helped you, or if you have any business questions, please let us know and send an email or make a post about your experience! I hope all these ideas have helped you expand and grow your business and mind. So until the next time, always remember to Dream it, Build it, Gopher it!If you are in need of free lawn care marketing material for your lawn care business, please visit our site at http://www.gophersoftware.com.... We have hundreds of free lawn care logo, flyer, door hanger and web templates you can download and use for your lawn care business. We also have free lawn care business contracts. Also download our trial version of Gopher Lawn Care Business Software. Gopher will help your lawn care business schedule and invoice more customers in less time, allowing you more time to grow or enjoy your life. If you are on myspace send us a friend request. We are located at http://www.myspace.com/teamgop...

Channel: Education
Uploaded: November 30, 1999 at 12:00 am
Author: TeamGopher

Length: 10:00
Rating: 4.56
Views: 66128

Tags: advertising  business  care  entrepreneur  forum  GopherHaul  grass  guru  home  landscaper  landscaping  lawn  marketing  mower  

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