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TEDTalks: Barry Schwartz (2005)

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http://www.ted.com Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable. (Recorded July 2005 in Oxford, UK. Duration: 20:22

Channel: News & Politics
Uploaded: January 16, 2007 at 4:23 pm
Author: TEDtalksDirector

Length: 20:22
Rating: 4.63
Views: 65122

Tags: TEDTalks  

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mtothealcolm (August 27, 2008 at 10:30 am)
i feel smarter and inspired from him. it's not about closing yourself off to the world, it's about limiting choices on very common seemingly irrelevant things. because those common things make up the majority of living, and like he said, they paralyze you because of the abundance of choice.
mtothealcolm (August 27, 2008 at 10:19 am)
rajio, you're a ridiculous conspiracy theorist. this guy doesn't presume solutions to choice, he simply presents the sociological result of too much choice. particularly in relation to over-saturated market of the first world, and nothing to do with the constricted choice you suggest.
rajio (August 25, 2008 at 4:24 pm)
This asshole at 19:30 or so talks about everyone needing a fishbowl, he means the socialist state, well, he is free to move to one, but why do the rest of us have to live in a U.S. socialist state, when he could move to one of the Utopian European socialist states, they have apparently solved their problems, so he should be welcome if he is so intelligent as he will tell you that he is. This guy is an asshole, complaining about choice when no other country has as much choice as his country
rajio (August 25, 2008 at 4:17 pm)
Yeah, but this guy (he admits this in the speech) when he says income redistribution, that is socialism and it is Marxism, this moron wants the state to decide, not consumers, and like most socialists, he is ambivalent to the fact that most people in the world would love to have the problem of too many choices, most have no choice of anything. he needs to travel the world more and see how few choices most people in the world have, and how much more miserable they are.
taimishu23 (August 24, 2008 at 9:11 pm)
I don't think the issue is as clearly one sided as many people here are interpreting it. Even Schwartz admits the benefits of choice but chooses (:o) not to mention them in depth as they're not the focus of his speech. As with most concepts, there are multiple viewpoints that are correct to a degree.
shortminute (August 17, 2008 at 5:42 am)
Too many toys limits focus somewhat. Spoilt kids have big egos and when they get older they seem to want more choice and no limits.
Crazylalalalala (August 17, 2008 at 5:32 am)
cool observation. i tutally agree.i also notice that kids who where spoild as kids (too many toys) are have very little imagination and creativity as a result.
Paulginz (August 14, 2008 at 3:07 pm)
He did have some statistical data.+10 choice --> 2% decrease in consumption for funddsParticle physics isn't useful in everyday life either. But having a few people explore it might bring huge long term benefits.Same thing with anthropology. Studying different cultures is a way to reverse-engeneer philosophy, sociology and psychology.Finding better ways to organise societies (other than mass-consumerist representative democracy) is an important goal in the furthering of human knowledge.
silthewoo (August 13, 2008 at 12:10 am)
i pods too much choice
silthewoo (August 13, 2008 at 12:07 am)
yesive got an i podthousands of songs and albumstoo much choice makes my skip through them all the time reducing my listening pleasure and increasing my frustration.when i used to have a cassette walkman i had to listen to 1 maybe two albums per side,but i would really listen and enjoy it.this guy is spot on.

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