... the brazilian coffee campaigns in the 90's were so successfull that it have changed forever not only the brazilians perception about their own coffee,...
In the 90's, the Brazilian Coffee Roasters Association (ABIC) created a revolutionary campaign to promote coffee consumption, the "PURITY SEAL"... (www.coffeeclubnetwork.com)
... in the beggining of the 90's, brazilian coffee consumption was about 2.5 kg/year, nowadays, it is near 5.5 kg a year... (www.coffeeclubnetwork.com)
...the "Purity Seal" campaign started a change of consumer's perception about coffee quality, afeter all, "NOT ALL COFFEE IS THE SAME" (visit:www.coffeeclubnetwork.com)
